How brands are waking up to the needs of the disabled

In July 2016, American fast-food chain, KFC India launched an advertisement featuring two friends bonding over some fried chicken.
A great script, awesome acting, and a good measure of feel-good factor ensured that the ad got an overwhelming response. What made the advertisement stand apart, however, was that one of the friends could not speak and the other friend was using gestures to communicate.

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