How brands are waking up to the needs of the disabled


13-disability
In July 2016, American fast-food chain, KFC India launched an advertisement featuring two friends bonding over some fried chicken.
A great script, awesome acting, and a good measure of feel-good factor ensured that the ad got an overwhelming response. What made the advertisement stand apart, however, was that one of the friends could not speak and the other friend was using gestures to communicate.

Source : https://yourstory.com/2017/03/brandings-are-acknowledging-disability/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s