People With Disabilities In Indian Ads: Not Yet A Target Audience


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Advertisements for the purpose of communication and disseminating information carry great opportunities for the representation of people from a myriad of communities. Yet, advertisements function on the sole objective of attracting a larger consumer base.
Advertisements are created for a specific purpose and cater to a particular target audience. Hence, the people in these commercials are also from a specific background, in order to generate a sense of relatability with the target audience. However, developments in societal narratives have also led to a transformation in the kind of commercials we view on television.

Source : https://feminisminindia.com/2018/05/24/people-with-disabilities-advertisements/

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